Show concept
Before the camera rolls, the run of show exists. Offers land at the right moment, the show holds to the end.
- Run of show
- Hooks and transitions
- Offer dramaturgy
- Host briefing


poly produces TikTok Shop livestreams for brands. Concept, crew, tech, direction. From Berlin, for MAC Cosmetics and others.

We produce for brands including






Live shopping has left the niche in Germany.
Most brands do not fail on the idea. They fail on execution.
Seller Center, verification, catalogue, performance score. Half a month of work before anyone goes live.
A live is not a Zoom call. Without host, light, direction and dramaturgy, 40 people watch and nobody buys.
The algorithm rewards consistency. Three to five shows a week is beyond most in-house teams.
Production only. No creator brokering, no growth promises.
Before the camera rolls, the run of show exists. Offers land at the right moment, the show holds to the end.

Studio or your location. Light, sound, multiple cameras, direction. We coordinate a host if you need one.

Overlays, product cards, chat moderation. Afterwards the best moments as clips for Spark Ads.

We look at your shop, assortment and audience and tell you honestly whether live pays off for you.
Format, run of show, offers, host. You get a show concept you can present to your board.
We bring the gear and the crew and go live. You only provide the products.
After the show: numbers, learnings and edited clips for the next weeks of paid.


This is what it looks like when we are there.
Two hours live become weeks of material.
The show runs, products sell in real time.
The best moments become shoppable videos.
Whatever works organically gets budget.
Everyone who watched sees you again.
We produced TikTok Shop livestreams for MAC Cosmetics. Around the Doja Cat concert at Uber Arena and in store, with MAC artists in front of the camera and our crew behind it.
Light, sound, multiple cameras, direction and live operations came from us. Flash sales, product cards and countdowns ran in the stream while the chat was moderated alongside.



You work with the same people who stand on set on the shoot day.




We look at your shop and assortment and tell you honestly whether live pays off. If it does not, we say so.
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