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poly-Crew bei einer TikTok-Shop-Livestream-Produktion: Kamera, Licht und Regie im Studio
TikTok Shop livestreams

Your brand.Live on TikTok.

poly produces TikTok Shop livestreams for brands. Concept, crew, tech, direction. From Berlin, for MAC Cosmetics and others.

TikTok-Shop-Livestream im Hochformat: Host vor der Kamera, daneben laufende Zuschauerzahl und Produktkarten
18:065G
Live2,418 viewers
4
OfficialLive only
Limited
Buy
...

We produce for brands including

  • MAC Cosmetics
  • Estée Lauder
  • Zalando
  • Tom Ford
  • Jo Malone London
  • IKEA

Why now

Live shopping has left the niche in Germany.

9 to 30 %
of viewers buy. Classic shop: 2 to 3 %.McKinsey
60 %
of German sellers revenue comes from live.TikTok Shop Report DE 2026
700 M €
euro revenue in year one. Rank 15 of DE retailers.NIQ
No. 1
Fastest growing TikTok Shop market in Europe.NIQ

Live sells. But who produces it?

Most brands do not fail on the idea. They fail on execution.

The setup

Seller Center, verification, catalogue, performance score. Half a month of work before anyone goes live.

The show

A live is not a Zoom call. Without host, light, direction and dramaturgy, 40 people watch and nobody buys.

The frequency

The algorithm rewards consistency. Three to five shows a week is beyond most in-house teams.

What we do

Production only. No creator brokering, no growth promises.

01

Show concept

Before the camera rolls, the run of show exists. Offers land at the right moment, the show holds to the end.

  • Run of show
  • Hooks and transitions
  • Offer dramaturgy
  • Host briefing
Show concept
02

Production

Studio or your location. Light, sound, multiple cameras, direction. We coordinate a host if you need one.

  • Studio or on location
  • Light, sound, multicam
  • Direction and vision mixing
  • Host coordination
Production
03

Live operations and clips

Overlays, product cards, chat moderation. Afterwards the best moments as clips for Spark Ads.

  • Overlays and product cards
  • Chat moderation
  • Cutdowns for Spark Ads
  • Post show reporting
Live operations and clips

How it works

  1. 01

    Readiness check

    We look at your shop, assortment and audience and tell you honestly whether live pays off for you.

  2. 02

    Concept

    Format, run of show, offers, host. You get a show concept you can present to your board.

  3. 03

    Production

    We bring the gear and the crew and go live. You only provide the products.

  4. 04

    Clips and reporting

    After the show: numbers, learnings and edited clips for the next weeks of paid.

Camera on tripod filming the host
Host at the MAC counter in ring light

This is what it looks like when we are there.

One live is four weeks of content.

Two hours live become weeks of material.

  1. 01

    Live

    The show runs, products sell in real time.

  2. 02

    Clips

    The best moments become shoppable videos.

  3. 03

    Spark Ads

    Whatever works organically gets budget.

  4. 04

    Retargeting

    Everyone who watched sees you again.

Case

MAC Cosmetics, live.

We produced TikTok Shop livestreams for MAC Cosmetics. Around the Doja Cat concert at Uber Arena and in store, with MAC artists in front of the camera and our crew behind it.

Light, sound, multiple cameras, direction and live operations came from us. Flash sales, product cards and countdowns ran in the stream while the chat was moderated alongside.

Set at Uber Arena, DOJA CAT x MAC
Set at Uber Arena, DOJA CAT x MAC
Direction and monitoring during the show
Direction and monitoring during the show
MAC artists on live
MAC artists on live
Who shows up

No agency black box.

You work with the same people who stand on set on the shoot day.

Noah Renker
Noah RenkerCreative director & direction
Alexander Liebenow
Alexander LiebenowOperations & production lead
Soraya
SorayaTalent & host coordination
Mandy
MandyPost production & clips
In-house
Concept, crew, tech and edit under one roof
Berlin
Studio and team on site, production across Germany
Beauty & retail
Experience with MAC, Estée Lauder, Tom Ford, Jo Malone
24 hours
Reply to every enquiry
Intro call

30 minutes and you know where you stand.

We look at your shop and assortment and tell you honestly whether live pays off. If it does not, we say so.

  • Assessment of assortment and audience
  • What you need technically, what is missing
  • A realistic expectation for the first shows

Frequently asked questions

What does a livestream production cost?
It depends on whether we produce once or regularly, in the studio or at your location, and how many cameras are needed. After the intro call you get a concrete quote instead of a price list that fits nobody.
Do you need your own hosts?
No. If someone on your team wants to be on camera, we brief them. If not, we coordinate a host that fits your brand.
Do you handle the TikTok Shop setup too?
Yes. Seller Center, business verification, catalogue integration and preparing for the performance score are part of it if you are not live yet.
How often do you need to go live?
Three to five shows a week is the benchmark for algorithmic momentum. Consistency beats length. Five times 45 minutes does more than one monthly marathon.
How long until there are results?
The first shows are a learning phase. Four to six weeks is realistic until run of show, offers and audience retention click. Stopping after two shows shows you none of it.
Is there a minimum term?
We like to start with a pilot show so you see how we work. For ongoing production a timeframe in which frequency can actually pay off makes sense.
Contact

Let us talk about your first show.

Do you already sell on TikTok Shop?

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